As part of a vast Lebanese diaspora, we share a collective strength and a common vulnerability. Our strength lies in our optimism, passion, and zest for life. We are a nation of traders, characterized by passion, intensity, vibrancy, adaptability, and versatility. Yet, we all share a soft spot for anything that reminds us of our homeland, our childhood, or family memories. Nothing triggers emotions and revives memories more easily than scents, colors, flavors, and tastes.